![]() ![]() You can defend yourself for every lunch you cancel and every email you put off answering (and then never do).īut you can’t rationalize what your flaking says about you to your friends, or to the people you do business with. You can rationalize backing out of a commitment at the last minute. What does flaking do to your “value?”įlakes are like little lies. They’ll get over it, right? No harm, no foul. With the touch of a screen, we can cancel at the last minute without having to see the disappointment in someone’s face. Technology has, unfortunately, made it easier for us to back out of our commitments. You’re likely thinking to yourself, “I’Il just shoot Tyler an email, let him know I’m super busy…he’ll understand.” That lunch you planned with Tyler 3 weeks ago sounded like a great idea at the time, but now all you can think about is your growing list of to dos and how you could really use these next two hours to cross a few off. That just comes with the territory of running a successful business. ![]() However you choose to view it, being “a flake” can have a damaging effect on your personal and business relationships. A phrase that was once used to explain falling asleep has come to have a different meaning-one which, ironically, is more closely aligned with playing ‘possum. To be “a flake” is tantamount to being an unreliable person with poor time-management skills. In my world, “to flake” has another meaning it means to cancel last minute, to disappear from a conversation (whatever the platform). Thou shalt not flakeĪccording to Merriam-Webster, to “flake out” is slang for, “to fall asleep,” or “to be overcome especially by exhaustion.” One sure-fire way to burn a relationship to the ground is to be a flake. If the success of your business relies on maintaining healthy relationships with current clients, prospects, or a network of referrers, it could be time you start repenting. In the series, we’ll chronicle different online behaviors and practices that can be ruining your business relationships. This article is part of the 7 Deadly Sins of Relationship-Based Marketing series.
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